To be the preferred global total solution provider for
steel products and services
Mission
Harness our Resources for Sustainable
Growth and Profit
Understand and provide value-added
services to meet customer's needs
Pursue Organization and People
Excellence
Values
Service
We seek to provide quality service that "goes the
extra mile" to all internal and external customers,
suppliers and colleagues.
We will do this by establishing a relationship
based on mutual respect, trust and integrity.
This will lead to service that is prompt, efficient,
friendly, trustworthy and solutions-based.
Teamwork
We will strive to achieve our shared vision by
living our shared values and aligning ourselves towards
our common goals.
We will show respect for all individuals through
mutual trust, open communication and motivation.
We will be enthusiastic and supportive of each other
as we strive to attain inter-dependence and co-operation.
Enterprising
We will seize challenging business opportunities
that would put us ahead of
our competitors.
We will be proactive and innovative market leaders
by taking the initiative to
be different and not being afraid to break the status
quo.
We will be visionary in our outlook and persevering
in our united efforts.
Excellence
We will strive to be excellent and professional
in our product knowledge and duties.
We will take personal responsibility and accountability
for our partners and customers to ensure quality products
and reliable service to them.
We believe in developing our people to their maximum
potential so that they are enabled and equipped to
provide total solutions.
Lifelong Learning
We will grow with the right heart, mind and skill-sets
to achieve personal and organizational success.
We will equip through mentoring, coaching, training
and development to create a culture of continuous
learning and enthusiastic sharing of experiences.
We believe in relevant and applied knowledge as
the foundations to building leadership quality.
